Imagine walking down the street after a busy day at the office.
You are hungry and tired, not in the best mood. You are in a hurry; your favourite kettlebells class starts in less than one hour.
Then something catches your attention. A massive doughnut screams from the bakery window
“Eat Me Now!”
A twitching sensation runs down your spine. Suddenly you are fully alert, your heart rate goes up and you start breathing heavily, like an animal before the fight. It feels like a matter of survival, a life or dead emergency. You start believing the tension can only be relieved by biting into the cake.
Stop! It is not true.
You’ve simply been hijacked by your own primitive brain, which seeks instant reward and doesn’t understand delay gratification. This primitive system was there to prevent you from skipping food when it was in abundance so you could survive famine times. Unfortunately this archaic system is still running, and it still tries to make us eat all the time even when food is available 24/7 all year round.
If you want to be in control follow these 7 simple steps and learn how to overcome any cravings!